Google Tools - Google Keyword Tool

Google’s Keyword Tool helps you create a solid keyword research strategy. While it’s part of Google AdWords, you can also use some of its capabilities without being enrolled in a PPC program.

Why Keywords Matter?
People enter keywords into search engines in order to find information and entertainment, conduct research and make purchases. As a business, you want online searchers to find you and your company’s website when they make queries relevant to your product or service. That’s why doing the right keyword research is essential and can help you attract more qualified traffic to your site.

How Google’s Keyword Tool Works
You can do two things by going to the website:
1) Enter keywords and the Keyword Tool will return synonyms of those keywords.
2) Enter a website and the Keyword Tool will suggest keywords used within that website.

How Competitive Keywords Are
In addition to suggesting keyword ideas, Google’s Keyword Tool will also tell you how competitive these phrases are. Generally, you don’t want to choose highly competitive keywords, but you want to focus on the ones you can realistically start ranking for.

Monthly Searches Help Strategize
Google’s Keyword Tool will also inform you on the monthly searches for keywords (approximately 12-month average of user queries). When you specify a country or a language in your search, you can also look into the localmonthly searches. So if you’re a local company or a company looking to expand nationally or internationally, this strategy will work to your benefit.

The Long-Tail Keyword Strategy

There is no way we can discuss keyword strategies without mentioning the importance of the long-tail keyword. It refers to the usage of narrow and specific keywords rather than going for the broad terms. An example of along-tail keyword strategy would be to target the phrase “youth education program Malaysia” instead of just the generic term “education.”

GET STARTED

Go to GoogleKeywordTool.com
1) Enter a keyword you want to be ranking for.
2) Find out synonymous keyword combinations.
3) Choose one low on competition & with decent monthly traffic.
4) Write a blog post around it.

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Google Tools - Google AdWords

Google AdWords is a provider of Pay-Per-Click (PPC) ads. It allows businesses to create ads and target specific keywords. As people search for these keywords, the paid ads appear in Google paid search results.

Does that sound confusing? Let’s break it down. For example, let’s do a search for a dentist in Cambridge, MA. As you can see in the screenshot below, there are two types of results that appear in results:

1) Organic search results:
These search results are earned by accumulating a lot of inbound links and SEO authority.

2) Sponsored links:
These are search results you pay for in order to rank for a specific keyword combination.

"75% of searchers click on organic search. Only 25% of online searchers click on paid results."

Google AdWords Offers Contextual Targeting
As part of the Google Display Network,Google partners with hundreds of websites, news pages and blogs that can feature your ads.“And similar to how it work swith Google Search, your key words determine where your ads are show non the Display Network,” Google’s Step-by-Step guide reads.

When you create a specific ad, Google can match it to a website it relates to. For example, if you’re a IT Entrepreneur and your ad is about a computer, it will fit in well with the Tech section of The Star Online. This is called contextual targeting.

In order to create engaging display ads ,Google will also provide you with a free Display Ad Builder tool.

GET STARTED

Go to adwords.google.com
1) Select a well-performing offer (a whitepaper, report, etc.).
2) Create a Google ad.
3) Design a call to action.
4) Launch and monitor performance.

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