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Showing posts with label google tools. Show all posts
Showing posts with label google tools. Show all posts

Sunday, 25 September 2011

Google Tools - Google Docs

Google Docs are free online documents that can be accessed from anywhere, shared with your team and edited by invited collaborators.



What Types of Google Docs?
There are five types of documents you can create:
1.Word documents
2.Spreadsheets
3.Presentations
4.Drawings
5.Forms






Sharing & Full Access
After creating a document, you can share it with anyone who needs to view, edit or manage it.Once you are in the document, a share button in the upper right corner will allow you to edit the users who can have access. All you need to do is enter names/email addresses.

Scheduling & Efficiency
Google Docs helps you become efficient at calendaring and scheduling content.For instance, you can use Google spreadsheets to keep a running list of your blog post ideas and etc. In this way,you ensure everyone on the team is aware of your activities and can help out as necessary.


Content Creation & Collaboration
Google Docs helps with brainstorming new content ideas and collaborating within the actual creation process. Maintaining these docs, you can eliminate unnecessary meeting time and be more efficient.


Calendars & Meetings
Lastly, Google calendars also provide you with a helpful platform to stay organized, create reoccurring events and remember deadlines. At HubSpot, we even use them as a way to keep track of when our team members will be away from the office.


Go to Docs.Google.com
1) Select a content series (blog articles, webinars, videos, email).
2) Create a document around that content
3) Share document with co-workers.
4) Collaborate, modify and publish.




Wednesday, 21 September 2011

Google Tools - Google Keyword Tool

Google’s Keyword Tool helps you create a solid keyword research strategy. While it’s part of Google AdWords, you can also use some of its capabilities without being enrolled in a PPC program.

Why Keywords Matter?
People enter keywords into search engines in order to find information and entertainment, conduct research and make purchases. As a business, you want online searchers to find you and your company’s website when they make queries relevant to your product or service. That’s why doing the right keyword research is essential and can help you attract more qualified traffic to your site.

How Google’s Keyword Tool Works
You can do two things by going to the website:
1) Enter keywords and the Keyword Tool will return synonyms of those keywords.
2) Enter a website and the Keyword Tool will suggest keywords used within that website.

How Competitive Keywords Are
In addition to suggesting keyword ideas, Google’s Keyword Tool will also tell you how competitive these phrases are. Generally, you don’t want to choose highly competitive keywords, but you want to focus on the ones you can realistically start ranking for.

Monthly Searches Help Strategize
Google’s Keyword Tool will also inform you on the monthly searches for keywords (approximately 12-month average of user queries). When you specify a country or a language in your search, you can also look into the localmonthly searches. So if you’re a local company or a company looking to expand nationally or internationally, this strategy will work to your benefit.

The Long-Tail Keyword Strategy
There is no way we can discuss keyword strategies without mentioning the importance of the long-tail keyword. It refers to the usage of narrow and specific keywords rather than going for the broad terms. An example of along-tail keyword strategy would be to target the phrase “youth education program Malaysia” instead of just the generic term “education.”

GET STARTED

Go to GoogleKeywordTool.com
1) Enter a keyword you want to be ranking for.
2) Find out synonymous keyword combinations.
3) Choose one low on competition & with decent monthly traffic.
4) Write a blog post around it.