Wednesday, 21 September 2011

Google Tools - Google Keyword Tool

Google’s Keyword Tool helps you create a solid keyword research strategy. While it’s part of Google AdWords, you can also use some of its capabilities without being enrolled in a PPC program.

Why Keywords Matter?
People enter keywords into search engines in order to find information and entertainment, conduct research and make purchases. As a business, you want online searchers to find you and your company’s website when they make queries relevant to your product or service. That’s why doing the right keyword research is essential and can help you attract more qualified traffic to your site.

How Google’s Keyword Tool Works
You can do two things by going to the website:
1) Enter keywords and the Keyword Tool will return synonyms of those keywords.
2) Enter a website and the Keyword Tool will suggest keywords used within that website.

How Competitive Keywords Are
In addition to suggesting keyword ideas, Google’s Keyword Tool will also tell you how competitive these phrases are. Generally, you don’t want to choose highly competitive keywords, but you want to focus on the ones you can realistically start ranking for.

Monthly Searches Help Strategize
Google’s Keyword Tool will also inform you on the monthly searches for keywords (approximately 12-month average of user queries). When you specify a country or a language in your search, you can also look into the localmonthly searches. So if you’re a local company or a company looking to expand nationally or internationally, this strategy will work to your benefit.

The Long-Tail Keyword Strategy
There is no way we can discuss keyword strategies without mentioning the importance of the long-tail keyword. It refers to the usage of narrow and specific keywords rather than going for the broad terms. An example of along-tail keyword strategy would be to target the phrase “youth education program Malaysia” instead of just the generic term “education.”


Go to
1) Enter a keyword you want to be ranking for.
2) Find out synonymous keyword combinations.
3) Choose one low on competition & with decent monthly traffic.
4) Write a blog post around it.

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