Tuesday, 20 September 2011

Google Tools - Google AdWords

Google AdWords is a provider of Pay-Per-Click (PPC) ads. It allows businesses to create ads and target specific keywords. As people search for these keywords, the paid ads appear in Google paid search results.

Does that sound confusing? Let’s break it down. For example, let’s do a search for a dentist in Cambridge, MA. As you can see in the screenshot below, there are two types of results that appear in results:

1) Organic search results:
These search results are earned by accumulating a lot of inbound links and SEO authority.

2) Sponsored links:
These are search results you pay for in order to rank for a specific keyword combination.

"75% of searchers click on organic search. Only 25% of online searchers click on paid results."

Google AdWords Offers Contextual Targeting
As part of the Google Display Network,Google partners with hundreds of websites, news pages and blogs that can feature your ads.“And similar to how it work swith Google Search, your key words determine where your ads are show non the Display Network,” Google’s Step-by-Step guide reads.

When you create a specific ad, Google can match it to a website it relates to. For example, if you’re a IT Entrepreneur and your ad is about a computer, it will fit in well with the Tech section of The Star Online. This is called contextual targeting.

In order to create engaging display ads ,Google will also provide you with a free Display Ad Builder tool.


Go to adwords.google.com
1) Select a well-performing offer (a whitepaper, report, etc.).
2) Create a Google ad.
3) Design a call to action.
4) Launch and monitor performance.

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