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Sunday, 25 September 2011

Google Tools - Google Docs

Google Docs are free online documents that can be accessed from anywhere, shared with your team and edited by invited collaborators.



What Types of Google Docs?
There are five types of documents you can create:
1.Word documents
2.Spreadsheets
3.Presentations
4.Drawings
5.Forms






Sharing & Full Access
After creating a document, you can share it with anyone who needs to view, edit or manage it.Once you are in the document, a share button in the upper right corner will allow you to edit the users who can have access. All you need to do is enter names/email addresses.

Scheduling & Efficiency
Google Docs helps you become efficient at calendaring and scheduling content.For instance, you can use Google spreadsheets to keep a running list of your blog post ideas and etc. In this way,you ensure everyone on the team is aware of your activities and can help out as necessary.


Content Creation & Collaboration
Google Docs helps with brainstorming new content ideas and collaborating within the actual creation process. Maintaining these docs, you can eliminate unnecessary meeting time and be more efficient.


Calendars & Meetings
Lastly, Google calendars also provide you with a helpful platform to stay organized, create reoccurring events and remember deadlines. At HubSpot, we even use them as a way to keep track of when our team members will be away from the office.


Go to Docs.Google.com
1) Select a content series (blog articles, webinars, videos, email).
2) Create a document around that content
3) Share document with co-workers.
4) Collaborate, modify and publish.




Wednesday, 21 September 2011

Google Tools - Google Keyword Tool

Google’s Keyword Tool helps you create a solid keyword research strategy. While it’s part of Google AdWords, you can also use some of its capabilities without being enrolled in a PPC program.

Why Keywords Matter?
People enter keywords into search engines in order to find information and entertainment, conduct research and make purchases. As a business, you want online searchers to find you and your company’s website when they make queries relevant to your product or service. That’s why doing the right keyword research is essential and can help you attract more qualified traffic to your site.

How Google’s Keyword Tool Works
You can do two things by going to the website:
1) Enter keywords and the Keyword Tool will return synonyms of those keywords.
2) Enter a website and the Keyword Tool will suggest keywords used within that website.

How Competitive Keywords Are
In addition to suggesting keyword ideas, Google’s Keyword Tool will also tell you how competitive these phrases are. Generally, you don’t want to choose highly competitive keywords, but you want to focus on the ones you can realistically start ranking for.

Monthly Searches Help Strategize
Google’s Keyword Tool will also inform you on the monthly searches for keywords (approximately 12-month average of user queries). When you specify a country or a language in your search, you can also look into the localmonthly searches. So if you’re a local company or a company looking to expand nationally or internationally, this strategy will work to your benefit.

The Long-Tail Keyword Strategy
There is no way we can discuss keyword strategies without mentioning the importance of the long-tail keyword. It refers to the usage of narrow and specific keywords rather than going for the broad terms. An example of along-tail keyword strategy would be to target the phrase “youth education program Malaysia” instead of just the generic term “education.”

GET STARTED

Go to GoogleKeywordTool.com
1) Enter a keyword you want to be ranking for.
2) Find out synonymous keyword combinations.
3) Choose one low on competition & with decent monthly traffic.
4) Write a blog post around it.

Tuesday, 20 September 2011

Tools to Help You Manage Facebook Account


1. Vitrue: This tool may not streamline all of your social networks like other tools, but they excel in making the most out of your Facebook presence. Vitrue helps you moderate the comments on your Facebook page, send targeted messages to people who have “liked” your company and more.


2. Buddy Media: This platform allows you to quickly and easily manage your Facebook presence by scheduling your posts and news feed messaging, helping moderate the comments on your page, and customizing the look and feel of your page.

3. mediafeedia: This free service helps you schedule posts, manage multiple accounts,
set admins, create custom tabs and notifies you by email of activity on your
fan page.

4. Conversocial: Meant for small to medium sized businesses, Conversocial lets you
set up automatic moderation to delete or flag posts based on keywords, drives all
comments to your email inbox, sets up a team workflow and provides limited analytics.

5. Sysomos Facebook Page Central: Facebook Page Central offers auto-moderation,
email notifications of posts, a dashboard monitoring key metrics and sentiment, and
identification of top fans and themes.

6. Facebook Insights: This may seem a little obvious, but if you are managing a Facebook
fan page, before you begin looking for more in-depth tools, make sure you
check out your Facebook insights page to see how many people are participating,
liking stories or leaving comments.

Google Tools - Google AdWords


Google AdWords is a provider of Pay-Per-Click (PPC) ads. It allows businesses to create ads and target specific keywords. As people search for these keywords, the paid ads appear in Google paid search results.

Does that sound confusing? Let’s break it down. For example, let’s do a search for a dentist in Cambridge, MA. As you can see in the screenshot below, there are two types of results that appear in results:


1) Organic search results:
These search results are earned by accumulating a lot of inbound links and SEO authority.

2) Sponsored links:
These are search results you pay for in order to rank for a specific keyword combination.

"75% of searchers click on organic search. Only 25% of online searchers click on paid results."


Google AdWords Offers Contextual Targeting
As part of the Google Display Network,Google partners with hundreds of websites, news pages and blogs that can feature your ads.“And similar to how it work swith Google Search, your key words determine where your ads are show non the Display Network,” Google’s Step-by-Step guide reads.

When you create a specific ad, Google can match it to a website it relates to. For example, if you’re a IT Entrepreneur and your ad is about a computer, it will fit in well with the Tech section of The Star Online. This is called contextual targeting.

In order to create engaging display ads ,Google will also provide you with a free Display Ad Builder tool.

GET STARTED

Go to adwords.google.com
1) Select a well-performing offer (a whitepaper, report, etc.).
2) Create a Google ad.
3) Design a call to action.
4) Launch and monitor performance.



Thursday, 15 September 2011

ISA is abolished!!

The draconian Internal Security Acts(ISA) in Malaysia is finally abolished. This hints that our general election is right around the corner. The announcement made by our Prime Minister in conjunction with Hari Malaysia 2011 which will be celebrated tomorrow throughout Malaysia. This is good news to our country as ISA has become purposeless and is protested by most Malaysians in our country.


A GOOD DAY TO MALAYSIA!! SELAMAT MENYAMBUT HARI MALAYSIA!!